// We are a lab of ideas from internationally awarded creatives,
a lab of one-to-one consultancy and tailor-made results.
We are a lab of creation based on listening before talking
and sharing instead of showing.
We are The Lab.
// The Lab comes from the collaboration of Stefano Colombo (art director and creative director) and Rachele Proli (copywriter and creative director).
The Lab has no office, no hierarchy, no cost structure.
It's an idea that answers to a new and strong need for many companies: to achieve world-class creativity combined with freshness and speed of one-to-one consultancy.
BRANDING
We work side by side with
our clients in order to develop
new brand strategies and to help implement strategies for both new and existing products.
//
STORYTELLING
We have a strong experience
in writing commercials, branded contents and corporate videos. We partner with the best productions and directors, based in Italy and worldwide.
//
DESIGN
We are skilled in print and outdoor campaigns as well as point of sales or events materials. We involve selected photographers and illustrators.
//
CONSULTING
We believe in one-to-one relation with our clients, and we develop tailor-made solutions, based on team working.
//
// OUR EXPERIENCE
During our careers within other agencies, we worked for the most important brands worldwide. Discover which ones:
Automotive
Lamborghini Automobili
Renault
Citroën
Piaggio
Beauty and Personal Care
Rimmel
Goovi
Clear
Sunsilk
Lycia Persona
Beverage
Heineken
Coca Cola
Stella Artois
Berlucchi
Amstel Beer
San Pellegrino
Levissima
Smirnoff
Amaro Lucano
Energy
E-On
Puntofotovoltaico
Fashion and Apparel
Timberland
Levi’s
Emilio Pucci
Luxottica (Revo)
Sector
Dr Martins
Dainese
Binda Group (Hip Hop)
Bassetti
Ragno
Unic
Finance and Insurance
Generali Italia
HSBC
Zurich
Agos
Banca Euromobiliare
Gruppo Banca Lombarda
Food
Barilla
Mulino Bianco
Mondelez/Kraft
Nestlé Icecream (Nero Perugina, Maxibon)
Unilever Ice Cream (Cornetto, Magnum, Solero, Twister)
Perugina
Halls Mentholyptus
Knorr
Angelo Parodi
Grisbì
Jaffa
Bertolli
Santa Rosa
Del Monte
Home Appliances and Furniture
Whirpool
Kitchenaid
B&B Italia
Flou
Natuzzi
Household Goods
Unilever (Cif, Coccolino, Lysoform)
Foxy
Spontex
Leisure
Lottomatica
Superenalotto
Olimpiadi Invernali Torino 2006
Luxury
Rolex
De Beers
Forevermark
Parker
No Profit
Aibi - Amici del Bambini
Onda - Osservatorio Nazionale Donna
Fondazione Ivo de Carneri
Pharma
Bayer (Supradyn, Bepanthenol, Canesten)
Johnson&Johnson
Sanofi Aventis (Malox, Enterogermina)
Publishing
La Repubblica
Cairo Editore (Corriere della Sera, Gazzetta dello Sport, Solferino)
Mondadori (Mondadori store, Casa facile)
Duellanti
Technology
Vodafone
Hewlett Packard
Motorola
Panasonic (Hi-Fi)
Italtel
Kodak
RACHELE PROLI
STEFANO COLOMBO
Mail > rachele.thelab@gmail.com
Phone > 0039 339 4570209
Mail > stefano.thelab@gmail.com
Phone > 0039 345 5082600
