//RACHELE PROLI
In 2000 she graduates with honours in Semiotics with Umberto Eco, from the University of Bologna.
She then moves to Milan where she begins her career at Ogilvy&Mather and later at EuroRSCG (today Havas), where she works as a junior copywriter on the brand Citroën.
J. Walter Thompson is the agency that gives her the chance to grow as a copywriter, winning international and Italian awards and working on brands like Heineken, Rolex, Nestlè, Kraft, HSBC, Unilever.
After a couple of years in Lowe Pirella (today MullenLowe) and RMG Connect, where she is creative supervisor on the brand Vodafone, she joins Publicis Milan with the role of creative supervisor on the brand Heineken Global, based in Amsterdam. Here, in 2012, she achieves her greatest success, winning a silver lion at Cannes Lions Festival with a Heineken 360 Campaign, as well as other important international awards.
In 2012 she is back at J. Walter Thompson with the role of Associate Creative Director: she manages clients as Generali Italia, Barilla, Bayer and Binda Group and she works on international projects (Amstel Beer fo the Greek market and Bayer and Forevermark for UK).
From 2018 she is free-lance communication consultant, working for advertising agencies as well as direct clients.
From 2019 she teaches Advertising at Naba (Nuova Accademia delle Belle Arti).
In 2019, with Stefano Colombo, she opens up The Lab, keen on developing brand building communication projects.
//AWARDS
During her career Rachele collected a number of international advertising awards either as Copywriter and Creative Director.
Cannes Lions advertising Festival
> 2012 Silver, Direct, Heineken Reach the sunrise.
> 2012 Shortlist, PR, Heineken Reach the sunrise.
> 2005 Shortlist, Film, HSBC Flowers.
Clio Award
> 2020 Bronze, Integrated Campaign, Timberland.
London International Awards
> 2006 Finalist, Print, Hollywood Italcementi.
Epica Awards
> 2006, Bronze, Business to business, Hollywood Italcementi.
> 2004, Silver, Film, HSBC Flowers.
Eurobest
> 2006, Shortlist, Print, Hollywood Italcementi.
Art Directors Club Italiano
> 2012, Gold, Integrated media, Heineken Reach the sunrise.
> 2012, Silver, Unconventional, Heineken Reach the sunrise.
> 2012, Bronze, Viral, Heineken Reach the sunrise.
> 2012, Shortlist, Music and sound design, Heineken Reach the sunrise.
> 2012, Shortlist, Unconventional, Heineken Reach the sunrise.
> 2003, Shortlist, Print, A.i.b.i Cucchiaio.
NC Digital Awards
> 2016 Silver adv online, Generali GrabMe.
NC Awards
> 2016 Silver, ADV Online, Generali GrabMe.
> 2015 Gold, Best olistic campaign, Generali Vediamo Positivo.
> 2012 Gold, Heineken, Best No Profit Campaign, Heineken Reach the Sunrise.
PIAF
> 2012, Gold, Creative branding, Heineken Reach the sunrise.
> 2012, Bronze, Best beer ad, Heineken Reach the sunrise.
> 2012, Bronze, Storytelling, Heineken Reach the sunrise.
FAB Awards
> 2012, Silver, Integrated Campaign, Heineken Reach the sunrise.
Young Guns
> 2006, Finalist.
Radiofestival
> 2007, antenna d’argento.
> 2003, antenna d’oro.
> 2003, finalista 6°.